formula79
04-04-2004, 11:15 PM
You can View the Video with Quick Time Here! (http://www.newagegto.com/THELASTRIDE.mp4)
First Look At USA Network's "The Last Ride"
DETROIT - Basketball fans will get their first peek at a new "teaser" trailer for The Last Ride, the new Rob Cohen-created film starring Dennis Hopper and featuring the Pontiac GTO, during this weekend's NCAA Final Four tournament. The movie, executive produced by the director of The Fast and the Furious and xXx, will first air on Wednesday, June 2, from 8:00 - 10 p.m. ET/PT on USA Network.
"When we first got a look at some of the 'dailies' from the set, the material was just too exciting to sit on until May or June," said Dino Bernacchi, Pontiac advertising manager. "With all of the energy at the NCAA tournament this weekend, we thought we'd give fans a sneak peek of what will be exploding onto their television screens on June 2."
"What we're doing at the tournament is a perfect example of the terrific promotional opportunities built into a unique project like The Last Ride," said Sarah Beatty, senior vice president of marketing for USA Network. "When a partner like Pontiac-GMC brings this much passion, enthusiasm and commitment to a USA production, the potential for creative marketing increases dramatically."
In addition to the 30-second commercial, a preview website for the film has been established at www.pontiac.com/thelastride. Early photos from the production as well as other information about the film are available.
"The website will become even more important in the coming weeks as we roll out a fan sweepstakes for the film," said Bernacchi. "We're still finalizing our plans, but fans will have the opportunity to become very involved in the days to come."
The Last Ride is an action-packed, wild ride starring Dennis Hopper (Easy Rider, Speed, Blue Velvet), Will Patton (Gone in Sixty Seconds, Armageddon, The Agency), Fred Ward (The Right Stuff, The Player, Road Trip) and Chris Carmack (The O.C., Bring it on Again). The GTO, in both its classic and modern form, serves as an important "character" within the story.
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the Bonneville, GTO, Grand Prix, Grand Am, Vibe, Sunfire, Aztek and Montana. Pontiac sold more than 475,000 vehicles in 2003, ranking third among GM divisions in total sales. In 2004, Pontiac will introduce the Montana SV6 crossover sport van and G6 sedan, followed in 2005 by the G6 coupe and convertible and the Solstice roadster. More information on Pontiac and its products can be found on the division's website at www.pontiac.com.
USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is available in 81% of all U.S. homes and is seen in nearly 87 million U.S. homes. The USA Network Web site is located at www.usanetwork.com .
USA Network is a program service of Universal Television Networks, part of the Universal Television Group a division of Vivendi Universal Entertainment (VUE) (www.universalstudios.com), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company.
First Look At USA Network's "The Last Ride"
DETROIT - Basketball fans will get their first peek at a new "teaser" trailer for The Last Ride, the new Rob Cohen-created film starring Dennis Hopper and featuring the Pontiac GTO, during this weekend's NCAA Final Four tournament. The movie, executive produced by the director of The Fast and the Furious and xXx, will first air on Wednesday, June 2, from 8:00 - 10 p.m. ET/PT on USA Network.
"When we first got a look at some of the 'dailies' from the set, the material was just too exciting to sit on until May or June," said Dino Bernacchi, Pontiac advertising manager. "With all of the energy at the NCAA tournament this weekend, we thought we'd give fans a sneak peek of what will be exploding onto their television screens on June 2."
"What we're doing at the tournament is a perfect example of the terrific promotional opportunities built into a unique project like The Last Ride," said Sarah Beatty, senior vice president of marketing for USA Network. "When a partner like Pontiac-GMC brings this much passion, enthusiasm and commitment to a USA production, the potential for creative marketing increases dramatically."
In addition to the 30-second commercial, a preview website for the film has been established at www.pontiac.com/thelastride. Early photos from the production as well as other information about the film are available.
"The website will become even more important in the coming weeks as we roll out a fan sweepstakes for the film," said Bernacchi. "We're still finalizing our plans, but fans will have the opportunity to become very involved in the days to come."
The Last Ride is an action-packed, wild ride starring Dennis Hopper (Easy Rider, Speed, Blue Velvet), Will Patton (Gone in Sixty Seconds, Armageddon, The Agency), Fred Ward (The Right Stuff, The Player, Road Trip) and Chris Carmack (The O.C., Bring it on Again). The GTO, in both its classic and modern form, serves as an important "character" within the story.
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the Bonneville, GTO, Grand Prix, Grand Am, Vibe, Sunfire, Aztek and Montana. Pontiac sold more than 475,000 vehicles in 2003, ranking third among GM divisions in total sales. In 2004, Pontiac will introduce the Montana SV6 crossover sport van and G6 sedan, followed in 2005 by the G6 coupe and convertible and the Solstice roadster. More information on Pontiac and its products can be found on the division's website at www.pontiac.com.
USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is available in 81% of all U.S. homes and is seen in nearly 87 million U.S. homes. The USA Network Web site is located at www.usanetwork.com .
USA Network is a program service of Universal Television Networks, part of the Universal Television Group a division of Vivendi Universal Entertainment (VUE) (www.universalstudios.com), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company.